Monday, May 22, 2006

Life in Express

Today we were invited to help out some of our senior creatives by writing headlines for the American Express account. Quite a privilege for a young copywriter.

So Chateau, Clarke, and I brainstormed for a while and then presented our work. Much to our delight, the lines were very well received. It was a nice break considering our less-than-stellar track record with the Mets and Ford.

ONE MINUTE later some of our lines were thrown into a presentation for the account people.

THIRTY MINUTES later we found out that one of our headlines was deemed a winner. We kept brainstorming.

ONE HOUR later we were told to stop because the campaign was cut.

Just like that. One minute you are solving the mysteries of human existence, the next you're staring at the gum stuck to the carpet wondering how it got so black.

This is the life of an advertiser. Back to the Mets.

After work my friend Tom took me to this Mexican place in Midtown called Dos Caminos. Plantain empanadas.



Bradley L. Hill said...

As I was saying, eighty percent of life ends up on the cutting room floor. Did you know your mom and I once took bowling lessons?

Still, it all prepares us for greater things.

Anonymous said...

It sounds like your having a great experience. I'm sure it will take time to get used to the rollercoaster of it all...but just the fact that you are so close has got to be exciting. I'm guessing the trial lies in not taking rejection personally...but your last 3 summers probably geared you up for this!
As for the JOhnson update- We have a good offer on the house, and we expect a finalized offer from Colorado Springs any minute. We pretty much know what that will be, so now we make decisions! Fortunately they are giving us some time to think about it. Keep us in your prayers.
We love you!